What's the "brick" that could catapult you to success?
June 28th, 2010
Written by Greg Frost
Categories: Greg Frost Sr., Loan Officer News, Mortgage Innovation, Mortgage professional tips, Mortgage technology, Mortgage training, Professional development
The "brick." I bought the 2nd one sold in New Mexico, in 1985.
Technology is one of a very few places to look for a competitive edge. I embraced it early in my career and found that it helped set me apart.
A couple of Twitter connections (Jwean and Andrewtberman) reminded me the other day of my very first cell phone, a Motorola “brick”, like the one pictured here. It was only the second one in New Mexico and yes, it was expensive. All it did was make and receive calls, the battery only lasted about 40 minutes, and it weighed about two pounds.
My Realtor referral partner, Neal Goldblatt, had the first one sold in our state. He came by my office, showed it to me and told me I needed to get one. I asked why. He responded … “so I can call you any time of the day or night.” Neal ran an office with 10 agents. I was getting 12-14 referrals a month from him, so I went out and bought one. They were $3000.
This was 1985, and I went out and spent 3% of my annual income on that cell phone. I carried it to every breakfast and lunch that I shared with my Realtor prospects and referral partners to demonstrate how “in touch” and efficient I was……..worked like a charm.
The lesson here for any business professional is to consider technology early and never hesitate to invest in your success. That’s why we are now embracing social media. My mantra has always been that “Communication is the lubrication in every well-run organization.” I believe that you get ahead by recognizing how it is that your constituency is communicating and then get on board.
I’m 61 years old. I began honing my business building communication skills before there were fax machines. Back then I used a courier service to get my flyers delivered to my prospects. Now I use e-mail, Twitter, LinkedIn, Facebook, YouTube, and an interactive Website.
If this old dog can learn these new tricks, so can you. Give them a try.
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